BCS Solution Summary This is the deep case analysis of a startup named ( DAILY NEED DELIVERY L.L.P.). It is the report on the business expansion of DND business and organizational culture. It provides you a information about the company, DND philosophy , DND vision, organizational problems , SWOT analysis of DND , business expansion , corporate culture major suggestions. It gives a clear view of the where company stands in next few years. **SWOT ANALYSIS  STRENGHT 1. Online app based platform 2. Daily need 3. Tech driven business 4. Time saving of customer  WEAKNESS 1. Disloyal employee 2. Lack motivated man power 3. Week Complaint raising platform  OPPURTUNITY 1. Transparency in business 2. Upcoming AI WORLD 3. Expansion in tier I & II cities  THREAT 1. Perishable goods 2. Threat of stock expansion in four phase : 1. existing market share expansion 2. expansion in product line 3. geographical expansion 4. backward integration

Solution

BUSINESS ADVISORY NOTE

(EXPANSION STRATEGY OF THE COMPANY)

PURPOSE : the main motive of this note to provide strategy and clarity towards achievement of goal of the business .in other words , it gives you proper way of “what to do?” , “how to do?” in next seven years .

AIM :  1) Increase market share in the existing operating city

            2) Expand in the new market (Geographical Expansion)

EXPANSION PLAN (SOLUTION):

Business advisory committee comes with expansion plan of the company for next 7 year but when our department conducting research on the expansion plan ,department noticed that some actions which unsatisfied our staff & customer first we have to solve first those problems.

 MAJOR SUGGESTIONS TO SOLVE PROBLEMs

1. Perishable goods : we have to procure a Japanese technique “ JUST IN TIME” to fight with the perishable goods . we can purchase goods in every time gaps of 6hr in day as per requirement and assumption of sale. and never sale a stock more than 24 hr.
2. Missing doorstep delivery : we have to open a service of cash on delivery , and we can also go with OTP service to ensure product or goods reach at right place
3. Late reporting by delivery partner : we have to open employee recognition and appreciation program to recognize top performer which builds competition in the organization and which motivates employee to be on time.
4. Goods quality : we will open small VAN center in a city . where product testing machine install in the VAN and it checks the quality of goods from the suppliers at time of purchasing.
5. Problem regarding raising complaint : we have make a best user experience in the   DND app. And proper window to raise complaint through mobile app and through services team . we need to install AI based chat bots to resolve the problem on the spot.We have to make a proper department for after sales service and customer service department which deals with the customer complaints .
6. Subscriber of non-dense area : we have to refund subscribe amount of non-dense area subscriber and give him daily updates about company and send content marketing content to retain it . When we reach those area we can easily get some subscriber by retaining old.

                                       After the solving small problem , company will sustain its body in the existing cities. From there we can easily execute the expansion plan there is 7 year expansion plan of the company .

• Expansion strategy for next 7 years

Expansion plan is to penetrate in the existing market . increase the market share to increase in sales and working capital.

Major steps for Expansion of DND for next 2 year to get market share in the existing market .

1. Enter in the market with milk subscription scheme(daily need)

Months/Liter	Subscription fee (1ltr/day)	Subscription fee (2ltr/day)	Subscription fee (3ltr/day)
1week	Rs.400Rs.350	Rs.900Rs.700	Rs.1200Rs.1000
1month	Rs.1600Rs.1400	Rs.3000Rs.2800	Rs.4500Rs.4200
3 month	Rs.4500Rs.4050	Rs.8500Rs.8100	Rs.13000Rs.12000

 

 

 

 

 

 

 

 

1. Take testimonial of the satisfied customer and use them as a marketing to build trust among those customers who aware of our product or entre into sales funnel but not converted in sales.
2. Install a ERP software in company to maintain proper management information system .
3. Collaborate with some restaurants, café’s, hotels to take big orders.
4. Take  a referral scheme with the mobile app to increase the customer base . a customer can get one delivery or two delivery free for this.
5. Hire manpower recruit delivery partner 4 times from now and corporate staff 2 times from now
6. Design employees career path.

Major steps for Expansion of DND for next 5 years after the execution of the 2year plan .

Now this time to learn from old mistakes. Where we make subscriber from non- dense area . we solved problem when it came . now, we expand in those non-dense area to make old customer to new customer.

• Points to expansion:-

• Make franchise based business to expand in non dense area, its shares cost of opening branch in any area
• Make standard operating procedure for franchise where they can sale easily.
• Open operations in 100 cities in India, In next 7 years including (teir I ,II,III)
• backwarad integration in procurement of milk & factory of paneer & butter

 

• Product expansion /diversification:

1. Breads                            
2. Cheese
3. Butter
4. Flavored milk

Year wise expansion plan (summary):

• 1st year (solve the current problem to maintain sustainability in existing market).
• 2nd year(to expand and increase market share of existing market)
• 3rd – 7th year need to expand in the tier I & II cities like     (Mumbai, Chandigarh ,Kolkata, Indore, Nagpur, Jaipur, Agra, Lucknow, Bhopal, Ahmadabad)

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BUSINESS ADIVISORY NOTE

(Organizational culture)

PURPOSE : the main motive to advise on organizational culture is to make transparency in the company. it shows nature of the business.

AIM :maintain transparency & coordination in business.

Some points which will help to make proper organizational culture.

• Culture is rooted in collaboration
• Members shares commonalities in each other
• Open door policy
• All members see themselves are part of one family
• Leadership taken as form of mentorship
• Organization bound by commitments & traditions
• Teamwork, communication and consensus.

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MANAGEMENT PRINCIPLE USED IN CONSULTANCY OF EXPANSION PLAN & ORGANIZATION CULTURE

• Principles of scientific management :
  • Cooperation, Not Individualism: as you can see, in advisory note of organizational culture we not talks about team not interest of individual .
  • Development of Each and Every Person to His or Her Greatest Efficiency and Prosperity: we build competition in the organization by “employee appreciation program”to growth of every employee.
• Principles of general management:
  • Division of work : we make a separate department for the customer service.
  • Discipline : it indicates our organizational structure.
  • Unity of direction : common goal is to make brand image
  • Subordination of Individual Interest to General Interest: as you can see, organizational culture is all about common value of the company.
  • Scalar chain : organization is have proper structure of the company.
  • Decision making : proper decision make contributes to growth of the organization.

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Optional Assignment

Suggestions for the strategy of organizational growth

• Build customer “Customer appreciation message” give thanks to old customer to make them brand advocate.
•  Content marketing for aware customer
• Flash price drop sale on monthly subscription model
• Collaboration with the local restaurant , café and hotel to boost sales
•  Increase number on employee to operate all of the brand practices properly
• Open a customer service department to solve the queries of customers.

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compant tagline :

"SAY DND TO PROBLEMS"

 

ConclusionTHERE ARE SOME POINT REGARDING THIS SOLUTION : 1. fix current problem which are facing by comapny 2. expansion in existing operating cities 3. expansion in product line 4. ERP software for maintain management information system 5. geographical expansion in 100 cities including (tier I ,II,III) 6. backward integration in procurement of milk ,factory of paneer & milk 7. cooperation , not individualism 8.team work 9. employee appreciation program to motivate employee in organization 10. use testimonial as marketing tool

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