Renewable energy has great scope in India. The automobile industry is one of them, Automobile sector has taken several giant steps in this direction around the world recently but indian market is still at an infant stage. As compared to other countries, the market share of electric vehicles is extremely low in India.

According to some estimates, the total number of registered vehicles in India is 230 Million and the market is growing continuously. This also leads to India's dependence on fossil fuels. Taking a reformist measure, the Government of India is aiming to promote electrical vehicle usage in the country.

"the government target for 30% adoption of electric vehicles by 2030 will be majorly driven by the electrification of two-wheeler, three-wheeler, and commercial vehicles. Lower rate of adoption of electric vehicles in the passenger vehicle segment is expected to have a limited impact in achieving the targets."

Your team is a group of budding entrepreneurs & you all have discussed, researched and decided that you all should foray into any business related to “Electrical Vehicles” because you all think in unison that "this is the future".

You have a corpus fund of Rs 46 Lakh, which is personal Investment, pooled by all team members & Rs. 60 Lakh loan can be arranged if need arises on 16% per annum fixed rate of interest.

Your start-up acquired a coworking space for 8 people at a monthly rent of 3000/Workstation, in Bangalore City.

2 of your team members are mechanical engineers & 1 member is an electrical engineer. Your startup is also having 1 computer science graduate. 2 team members have left their marketing jobs from reputed automobile companies. Remaining 2 members have recently completed their post graduate management program.

Every team member has an average monthly personal financial requirement of Rs.50 thousand, Which they wish to withdraw every month from this business which seems very difficult at this point in time.

Your team's engineers have already designed and created a prototype electrical vehicle as a college project during their engineering courses.

As your company is a startup and doesn't have enough resources to hire in the beginning, thus you all have to decide who will take charge of which department internally. You all should divide assignments among all departments so that multiple solutions on one assignment can be avoided.

Assignments-

1. Proposal for Fund Raising.
2. Provide a detailed overview of the Financial target, Product Mix & Expansion Plan for Next 5 Year.
3. Prepare Product development plan.
4. Prepare an annual operating plan for Financial year 2020-21.
5. Prepare A market entry, distribution strategy and brand building plan.
6. Prepare a Hiring, Training & Retention Plan for 2020 -21.
7. Decide on Features (USP’s) which will be present in the vehicle and how those features will help sales.
8. Market analysis of electric vehicles.

Note:

1. It is advisable that every department follows and mentions the "Management Principle" used in the solution.
2. Submissions should be very crisp and focused.
3. While writing your solution, mention 'Image name' instead of inserting an image in that area and upload that image in the Attachment section with the same name.
4. If you are attaching any excel sheet, please convert it into pdf file Or Image and upload.
5. Submission links will be live from 07-04-2020.
6. Instructions for submission
   1. Open your browser and Login to managementolympiad.org
   2. Click on the "submit your solution" button.
   3. Every participant will submit their solution on their own dashboard.
7. Format:-
   1. Title : (Give a title to your solution) 200 Characters
   2. Case understanding : 3000 Characters max - Problems you understood from BSC, Pertaining to your department)
   3. BCS Solution Summary : 3000 Characters max - Summary of proposed solution
   4. Solution : 20000 Characters Max (Mention Management principles used to derive solution)
   5. Conclusion : 3000 Characters max
   6. Don't use heavy images or files as Chart and images should not be more than 50 kb.
   7. Powerpoint Presentation will not be considered as the main solution, Teams should adhere to the above mentioned format, If you wish to share a presentation you may attach that using upload tool on Business Case Solution Submission Page. Your PPT will be shown on your public solution page as an Attachment.
   8. You can describe your attachment in the text box given below the attachment tool.