Solution

      HUMAN RESOURCE-

• Delivery time should be increased or it should be done in two shifts.
• More employees should be recruited in corporate office in each department-finance, marketing, IT department.
• Proper training should be given to the delivery boys.
• Special cold storage vehicles should be allotted to the delivery boys, as it will not make the products smell bad.

IT AND BUSINESS ANANYST-

• Feature of time preference should be added in the app.
• A Unique customer-product-code (UCPC) should be established which will eliminate the problem of wrong address and wrong product.
• An additional feature of mark-unmark the dates should be available.
• Navigation system can be added in the app.
• Feedback or customer support system should be added, where the customers should be able to access the email easily.
• Delivery can be started in non-dense areas also, by charging some additional delivery cost.

  MARKETING

• Special preference should be given to time- ‘Delivery in 25 minutes.’
• DND LLP should promote their app by all means of social media, direct way communication, email marketing, etc.
• They should also start to promote their services in non -dense areas, by charging a negotiable amount.
• Expansion strategy-

Product- adding eggs, bread, butter, etc

Market- extending services to B2B market including mess and canteens.

    FINANCE

• Every customer will get a unique customer product code (UCPC).
• As soon as the customer enter the code, the amount will be deducted from the customer account.
• Will also start accepting payment from other online modes-Paytm, google pay, etc.

CO-ORDINATION PLAN-

1. Customers should be differentiated into two groups -Group A and Group B.
2. Group A – those who order all the 3 items daily-milk, cheese, curd.
3. Group B- those who order only one or two items.

        4.More employees should be recruited in the finance, marketing, IT department; so that they can handle their individual task.

       5.Delivery boys should be given proper training; so that the products should not be delivered on wrong addresses.

       6.All the employees must be motivated towards the common goal to increase sales. (principle of remuneration)

       7.Different heads should be made for different departments under the principle of unity of direction.

       8.All the products should be delivered in cold storage vehicles, so that it remains safe.

       9.A unique customer-product-code (UCPC) should be established

, which shows –

Customer- first 2 alphabets of the customer name.

Product – first 2 alphabets of the product ordered.

        10.As soon as the customer enters the UCPC, the amount will be deducted from the customer’s account.

         11.The delivery boys should do more marketing while delivery the products.

         12.Feedback should be available from all the customers easily.