NMO S4 SPRINT ONE | BUSINESS CASE SCENARIO - 04 | Airway Delivery: A New Business Opportunity
Submission BCS
AIRWAY DELIVERY: A NEW BUSINESS OPPORTUNITY
Submission Date & Time: 2022-01-10 12:18:19
Event Name: NMO S4 Sprint One - GIMS Greater Noida
Solution Submitted By: pawan thakur
Assignment Taken
Case study on AIRWAY DELIVERY: A NEW BUSINESS OPPORTUNITY. I have taken the assignment of marketing department.Case Understanding
Airway is a courier company with operations across India in multiple cities and reach to almost across India. Company is currently considering to venture into Hyper Delivery Local space where in the delivery will be done using a drone which will have Beyond Visual Line of Sight(BVLOS) functionality. This is to present the business plan keeping in mind the Break-even of the Business, Brand Establishment and Innovation in processes and product to become Market leader. ‘On-demand’ near me delivery model It offers both convenience and efficiency as USPs to the seller and buyer. The service ambit of this model is supposedly within few tens of kilometers from the location of business. Given the very focused geographic spread, the local sellers are guaranteed visibility and customers are guaranteed speedy delivery from their trusted stores. Airway Delivery has chosen the mode of delivery as drones, which brings in some potential challenges on the forefront.BCS Solution Summary
Airway is established courier company and is planning to venture into Hyperlocal deliver space wherein the delivery will be done with the help of a drone that will have Beyound the visual Line of SSight (BVLOS) functionality. All the required permissions and licenses to operate the drone are obtained by the company from DGCA (Director General of Civil Aviation). Beta testing has also been done successfully for initial participants which included food delivery companies, Pharma Chains & Internal Local deliveries. At the same time, there are various more industries and business avenues that can be explored to expand.Solution
´We will be implementing a aggregator model wherein we will be connecting the customers and the sellers.
´ This will be a hybrid model with B2B as well as B2C. The operations will ensure the security of the consignment. The operations will commence in Hyderabad owing to its huge traffic issues and that will be a good market to start with and has huge potential for growth due to availability of good skilled manpower and IT infrastructure.
´Value chain
´order placed by the customer on our platform/App
´Details of the order will be sent to client/partner sellers
´Drone will reach the client/ partner seller
´The client/partner seller will load the consigment/courier/parcel on the drone
´Drone will take of and proceed for delivery location
´An OTP will be sent to customer for security verification
´Verification of OTP and Landing of drone at delivery location
´Unloading by customer Advanced Software: This works on a centralized cloudbased flight planner. The end – to – end drone operations and management system that has been purchased by Airway Delivery @ 25 Lacs INR is an asset that will make the services offered stand out in the market. Features of software - Onboard software helps to understand the surroundings in real time. - The software can manage and avoid collisions in real time - Anti-theft feature, with multiple navigation system - The cloud information about restricted airspaces, weather changes etc. - End customer tracking from Order – Pack – Flight – Deliver - Soft landing of the drones with secure delivery assisted by an OTP
´Advanced drone features – EV drones with Backup battery and motors for redundancies. Insured deliveries: Insurance to protect value of the order, providing Inspections. Tie up with companies that are offering courier insurance. This coverage provides protection against loss, theft or damage for goods in transit.
Conclusion
Company achieve break even point in 11 months (approx.) Broadcasting marketing campaigns of services to be started now.- Mass Campaign content / SEO / Referral / Paid promotions - Customer feedback & close looping surveys for customer retention - Planning for launch of Long-Range drones – emergency sites, remote location. We keep repeating the trails and finetuning for business development and long-term customer retention.Attached File Details
View Attachment file (marketing Air Way Delivery (2).pptx)Comments
Article Type: Business Case Scenario, Case Study Solution Submission
Business Case Detail
Title: NMO S4 SPRINT ONE | BUSINESS CASE SCENARIO - 04 | Airway Delivery: A New Business Opportunity
Type: Case Study
Stream: Management
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