Marketing plan for a new business division of Airway Delivery – Airway Delivery Drones (ADD)

Assignment Taken

Marketing Department(Marketing strategy, Market Plan, Market Analysis)

Case Understanding

Airway delivery: which has branches across india and delivers to most pin-codes. it is awell established courier company and wants to conduct delivery by drones.CEO of one food delivery company commented that "a 15 min. delivery which can never be delivered with in 15 min. via today's busy city roads. That's why company wants drone service by which they can deliver fast and expand thier market. the problem is long range delivery because it is not affordable to company.

BCS Solution Summary

There should be a division in this current organizational structure along with that there will be the recruitment of new employees. The training of existing and new employees along with performance management of the employees on regular basis to ensure increased efficiency and productivity of the organization and not just in this company it should be followed in each and every organization.

Solution

Drones are becoming commonplace in both the commercial and non-profits sectors. In the near future their use will be even more widespread.

Drones are becoming commonplace in both the commercial and non-profits sectors. In the near future their use will be even more widespread.

• Agriculture: The Environmental Protection Agency already utilizes drones technology to manage livestock and survey crops. In the future farmers and ranchers could use unmanned aircraft to strategically monitor and spray their crops.
• Conservation: Unmanned aircraft are being used to monitor endangered species and map the changes in various ecosystems around the globe. As drone technology advances, the use and impact of unmanned aircraft in conservation efforts will expand.
• Delivery/fulfillment: Anything the postman can carry can also be delivered by drone. Food, prescriptions, that last-minute birthday gift for your dad—in the near future, there will be big changes in the way packages arrive to our doors.
• Disaster mitigation and relief: Drones can go places that humans can’t access, so they are an ideal solution for dangerous search and rescue efforts, as well as for delivering emergency supplies to remote locations and disaster areas.
• Logistics: Heavy-duty drones can replace trucks for inventory management and moving goods between warehouses. This is likely to decrease the number of semis you see on the road.
• Filmmaking and photography: Low-budget filmmakers are already using drones to capture the aerial shots and Hollywood will soon be hiring full crews of drone Unmanned aircraft are also gaining ground with photojournalists who want to capture breaking news from above.

  Drones are becoming commonplace in both the commercial and non-profits sectors. In the near future their use will be even more widespread.

  Drones are becoming commonplace in both the commercial and non-profits sectors. In the near future their use will be even more widespread.

• Agriculture: The Environmental Protection Agency already utilizes drones technology to manage livestock and survey crops. In the future farmers and ranchers could use unmanned aircraft to strategically monitor and spray their crops.
• Conservation: Unmanned aircraft are being used to monitor endangered species and map the changes in various ecosystems around the globe. As drone technology advances, the use and impact of unmanned aircraft in conservation efforts will expand.
• Delivery/fulfillment: Anything the postman can carry can also be delivered by drone. Food, prescriptions, that last-minute birthday gift for your dad—in the near future, there will be big changes in the way packages arrive to our doors.
• Disaster mitigation and relief: Drones can go places that humans can’t access, so they are an ideal solution for dangerous search and rescue efforts, as well as for delivering emergency supplies to remote locations and disaster areas.
• Logistics: Heavy-duty drones can replace trucks for inventory management and moving goods between warehouses. This is likely to decrease the number of semis you see on the road.
• Filmmaking and photography: Low-budget filmmakers are already using drones to capture the aerial shots and Hollywood will soon be hiring full crews of drone Unmanned aircraft are also gaining ground with photojournalists who want to capture breaking news from above.

Positioning

The company will be positioned as a producer of small drones that can be used for carrying both cameras and packages for delivery. These drones are the unique ones in the market because they can combine the functions typical for the most popular drones in the industry.

Marketing Strategies

Product Strategies

Branding for proposed drones includes decisions on the brand name, features, and the logo, as well as on the brand extensions. The proposed brand name is the Mystic Drone that depends on offering several functions and comparably small size. The company’s credo is “Save each moment of your life.”

Promotion Strategies

The promotion campaign will include advertisements on the Internet, using cookies to follow the potential customer’s interests, and locating ads on the websites about film production, home film production, e-commerce, and online stores. The social media are also planned to be used in promoting drones while locating ads in web communities. The advertisements are also provided in specialized magazines and journals.

Price Strategies

The introductory pricing strategy is based on proposing a price that is lower than the average price in the market of drones used for carrying cameras and drones used for delivering packages. As a result of the market analysis and comparisons, the proposed price is $150, and it can be discussed as rather low for the new market sector of multifunctional drones. The price is inclined to grow as new models of the drones will be proposed.

Strengths and Weaknesses

Strengths of drones production include flexibility, use of technological innovations, possibilities to propose services for different markets and industries. However, there are also weaknesses like dependence on investment to promote the necessary research and development before the manufacturing process and the dependence on the industry providing software for UAVs.

Opportunities and Threats

Opportunities for the market development include the expansion of the spheres where drones can be used, with the focus on e-commerce, energy, construction, and package delivery in addition to film industries, agriculture, and media. Threats are associated with the development of regulations and policies to make the use of drones illegal or limit the use because of frequent cases of drone crashes and the active use of drones in the military.

 

Conclusion

It is possible to state that the production and further distribution of the small multifunctional drone have the potential, and the proposed marketing mix addresses the specifics of the discussed industry.

Attached File Details

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