NMO S4 SPRINT ONE | BUSINESS CASE SCENARIO - 04 | Airway Delivery: A New Business Opportunity

Submission BCS

To achieve Break-Even within first year of operations. Brand Establishment. Innovation in processes and product to become Market leader.

Submission Date & Time: 2022-02-10 10:31:13

Event Name: NMO S4 Sprint One - SB Patil

Solution Submitted By: Rutuja Mohan Chandere

Assignment Taken

• Leadership Concepts: It encompasses styles, traits and principles of different approaches to managing a team of employees. • Be, know do Leadership Concept. • Principles of Leadership.

Case Understanding

Case Understanding:- Our company is a courier company, which has branches across India and delivers to most pin-codes. Company's Board has decided to venture into 'Hyper Local Delivery space' and want to conduct local delivery through drones. Company has decided to start this venture as "Short Range Drone Based Services" instead of Long-Range Drone Flight operations due to high purchase cost of "Long range drones". Company Intend to build an end-to-end Drone Operations & Management Platform through which a rapid scaling of business can be achieved. Problem of Case:- As company wanted to extend their portfolio and add deliveries through drone services the management at the initial stage the company should have proper guidance and directives from upper management that is Leader, to assist all the departments of company in order to achieve goals. Leader was require to do supporting plans with the help of all department heads. It is leader’s responsibility to motivate, instruct and discipline the people who are charge of according to their duties and work. The problem was to run the management and other supporting departments of company in a sync.

BCS Solution Summary

BCS Solution Summary:- Leader is responsible for communicating the strategies and guiding departments reaching towards goals and vision mission of company. To fulfil the goals of company the leader communicated the vision and mission of company to all employees and motivated effectively to work according to it. Marketing, Business analytics, Finance, Human Resources Departments worked under directives of leader and Administrative manager who look after all the operations held in company and delivery services were under the guidance of leader. The leader had continuously in touch with the department’s performance and the solve the problems and issues planning the marketing strategy, issues related to technicalities, managing the budget and assisting the human resources department. The leadership was democratic and everyone was able to communicate their problems and confusions.

Solution

Team Jupiter

Business Case Scenario – Airway Delivery A New Business Opportunity

Company Name – Elite Courier Services

Company Logo:-

 

Department of LP:-

Vision:-

Our vision is to build a strong brand in the delivery services industry by deploying continuous product and process innovation, and to become the market leader in the drone-based delivery services line of business across India.

Mission:-

Our mission strives to connect the supply chain between various enterprises and end users, as well provide dependable, high-quality and low-cost delivery options.

Tagline:-

Your Vision We delivered

USP:-

We are as fast as air and as trustworthy as your heart.

Organization Structure:-

 

 

Below leadership concepts helped to manage the team and were used effectively to reach the target of company and building a strong business plan with the help of Marketing, HR, IT and Business analytics department.

According to leadership principles which are as follows:

Self awareness was important trait of a leader to understand their limits when to seek support and practice emotional intelligence. Empathy builds strong relationships with co-workers and creates trust which lead to higher job satisfaction since employees are confident and comfortable. Work together to achieve more, leader should always take every employee in confidence and work together for welfare and growth of company in this way automatically the company’s and employees goals are aligned.

According to ‘Be, know do’ concept:

Be professional and hold yourself accountable perform your work and let employees perform their work by giving them freedom to speak and act in discipline and communicate their problems.

Know and be aware of yourself and others and understand what’s expected from you. Observe and understand how others respond to different situations and tasks assigned to them.

Do provide mentoring and direction to teams and department employees, help to set targets and objectives and provide opportunities of trainings the staff.

Conclusion
From the case study and problems related to it we came to an conclusion that leader’s are the first step on management ladder and without leader it is difficult to run an organization with different departments and solve their problems and improve efficiency and productivity of organization in order to achieve goals, motivate and guide the organization to realize its vision and mission. Leader is important part of organization to grow organization, build strong relationships and to think critically and communicate that thoughts to employees and subordinates and achieve that in reality. Without a leader other departments are meaningless because there will be no inspiration power to drive the company towards its vision and mission.
Video
https://www.youtube.com/watch?v=JbXPIoIYejw

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Article Type: Business Case Scenario, Case Study Solution Submission
Business Case Detail
Title: NMO S4 SPRINT ONE | BUSINESS CASE SCENARIO - 04 | Airway Delivery: A New Business Opportunity
Type: Case Study
Stream: Management

Tags: developing a business case for drone services, business case, scenario analysis, business case solution, drone services, management learning, public business case, business case example and solution, business case structure, management olympiad, management competition, business case competition, case study competition, virtual company, business simulation, online management competition, drone delivery

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