NMO S4 SPRINT ONE | BUSINESS CASE SCENARIO - 03
Submission BCS
International Market Expansion Plan for Ramalingam foods
Submission Date & Time: 2021-11-21 12:36:09
Event Name: NMO S4 Sprint One
Solution Submitted By: Lokesh
Assignment Taken
Marketing StrategyCase Understanding
UAE has the largest Indian expatriate population among the middle eastern countries. It accounts for 3.4 million in numbers and 65% percent of the population belongs to the blue-collar category, 20% belong to the white-collar nonprofessional category and 15% are businessmen & professionals. The key to success in such a market is the right marketing strategy and price of the product.BCS Solution Summary
UAE has the largest Indian expatriate population among the middle eastern countries. It accounts for 3.4 million in numbers and 65% percent of the population belongs to the blue-collar category, 20% belong to the white-collar nonprofessional category and 15% are businessmen & professionals. The key to success in such a market is the right marketing strategy and price of the product.Solution
UAE has the largest Indian expatriate population among the middle eastern countries. It accounts for 3.4 million in numbers and 65% percent of the population belongs to the blue-collar category, 20% belong to the white-collar nonprofessional category and 15% are businessmen & professionals. The key to success in such a market is the right marketing strategy and price of the product.
The population has been segmented into the following categories.
- Indians and Non-Indians
- Based on Income – Lower, Middle & Rich
The target segments are Indians living in UAE and ideal customers are the people working in the industries who are unable to cook and prefer east to cook packed food. Most of the companies in UAE include canteen for the employees and these are outsourced to other companies. We can these companies as well to use our product as it is feasible for them.
Strengths – Innovative capabilities, product acceptance
Weaknesses – Small business, Resilience
Opportunities – International expansion, large customer base in other countries
Threats – Competitors
Both traditional and digital marketing strategies are used to reach the larger customer base with celebrity endorsements. Tie-ups with supermarkets and restaurants, marketing campaigns are done to raise the brand awareness.
Conclusion
UAE has the largest Indian expatriate population among the middle eastern countries. It accounts for 3.4 million in numbers and 65% percent of the population belongs to the blue-collar category, 20% belong to the white-collar nonprofessional category and 15% are businessmen & professionals. The key to success in such a market is the right marketing strategy and price of the product.Attached File Details
Video
https://www.youtube.com/watch?v=nM5lRrTJPDAComments
Article Type: Business Case Scenario, Case Study Solution Submission
Business Case Detail
Title: NMO S4 SPRINT ONE | BUSINESS CASE SCENARIO - 03
Type: Case Study
Stream: Management
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