NMO S4 SPRINT ONE | BUSINESS CASE SCENARIO - 03
Submission BCS
IT Plan
Submission Date & Time: 2021-11-21 11:53:10
Event Name: NMO S4 Sprint One
Solution Submitted By: Anukriti Soni
Assignment Taken
IT & Business Analysis DepartmentCase Understanding
The case is about Ramalingam foods who wasn't to enter international expansionBCS Solution Summary
Here, we are explaining the various areas that IT department should look into for the international expansionSolution
A market analysis, researching the health and landscape of the new target market. Thorough market analysis includes market size and growth potential, consumer bases, consumer attitudes, market channel research, market investment analysis, state of the economy, and more.
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Identify the demographic and behavioral variables through secondary research.
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Collect data and conduct analysis to understand the relationship between different variables.
Research can also be done to understand the influence of these variables. -
Understand the trends in the market, and keep an eye on changing trends.
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Draw conclusions using the results derived from the analysis.
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The conclusions drawn from this research can be used by other departments such as marketing or product development to acquire a market size and increase it accordingly.
A competitive analysis, vetting your business offerings and operations against industry competition in the new market.
Use of AI to understand the tastes and preferences of the market and offer the products accordingly.
Understanding the technology access that the market has (eg. upto what extent the population is comfortable with options like online payment, online ordering etc.) and using them to reduce costs.
Finally, making sure that all the data and information of the customers that has been collected is safe and secure with the help of correct algorithms and cyber security.
Conclusion
Market research and analysis along with technology consideration will help in international expansionAttached File Details
Comments
Article Type: Business Case Scenario, Case Study Solution Submission
Business Case Detail
Title: NMO S4 SPRINT ONE | BUSINESS CASE SCENARIO - 03
Type: Case Study
Stream: Management
Participant
Indian Institute of Management Sambalpur
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