Product Mix of Boppity Hoppity Logistics

Assignment Taken

Detailed Overview of Product Mix of Boppity Hoppity Logistics

Case Understanding

The company is a courier service that delivers to most Indian pincodes. The company's board has resolved to enter the "Hyper Local Delivery Space" with drones. In India, all flying objects must be approved by the Director General of Civil Aviation (DGCA). Your firm has all required permits. Successful test delivery and BVLOS trials are undertaken. Due to the high purchasing cost of "long range drones", the company has opted to launch its business as "Short Range Drone Based Services". Build an end-to-end Drone Operations & Management Platform for quick company growth. Companies including food delivery services, pharmacies, and local businesses have benefited from the company's beta testing delivery services, and the company plans to expand its business sectors for low-cost cargo deliveries. Time saving is clearly the best use case for "drone services" according to Initial Users. Drone services are an expansion of the company's present service offerings. A section for Drone Business has been established by the company's board. To break even in the first year. Branding. Process and product innovation to dominate the market. The divisional budget for 2021-2022 is Rs. 10 Crore. With the following goals in mind, you are tasked to draw and submit a full business plan for the Company's Board approval. Business case, marketing strategy, brand journey projection, HR recruitment & training plan, financial planning for FY 2021-22, IT infrastructure plan would be created as per Leader's directions.

BCS Solution Summary

A common cloud site collection should be set up to maintain all the storage databases, websites and the applications. Details such as Sender Name, Sender Address, Receiver address, Package content, Package Weight, Sent Time, Received Time should be maintained in a cloud-based storage. A CRM system that is properly implemented allows you to manage the client lifecycle and identify new prospects by targeting and retargeting them. You may choose an integrated solution that incorporates all three alternatives, or mix and match based on your company needs. The selection you make is critical since it affects the operation of your company, as well as satisfied consumers and vendors. India's Ministry of Civil Aviation has announced a framework for managing drone traffic. The framework includes both public and private third-party service providers. An automated unmanned aircraft system traffic management system (UTM) is needed to manage drone traffic below 1,000 feet.

Solution

Drone Market

Governmental Impact

For airspace below 1,000 feet, the Ministry of Civil Aviation has announced a framework for managing drone traffic that includes both public and private third-party service providers.

An automated unmanned aircraft system traffic management system (UTM) is needed because "... India has started taking steps towards enabling advanced use cases like delivery of goods using unmanned aircraft and is also looking at human transportation using unmanned aircraft" according to the Ministry.

An automated UAS Traffic Management (UTM) system must be developed, it added, adding that such systems might later be linked into standard ATM systems.

Government for the most part has been positive in its responses toward the introduction and implementation of UAS for delivery of goods.

Product/ Service Mix

Weight Class

Up to 500gms at Rs60
501gms to 1 Kg at Rs 80
1Kg to 5 Kg at Rs 100/Kg
5Kg to 10 Kg at Rs 110/Kg
Product Type

1          Short Range Drones      150 Km range on full Charge, Max. Weight Bearing Capacity:10 KG

2          Long Range Drone         650 Km range on full Charge, Max. Weight Bearing Capacity:25 KG

Competitors

Swiggy Genie
Zypp
Dunzo Digital
Amazon
TAS
ANRA
Applications

Food Delivery
Door-to-Door Delivery
Medicinal Transportation
Goods Delivery ( Warehouse )

Conclusion

Drone although an up and coming industry, which would in the coming decade is hoisted with hiring 100,000 people is still is rough waters. Although govt has been positive off late about the prospect of Drones in the sky, it will be some time before the business could harness the benefits to the max. But at this junction the organisation does have the advantage of being the blue ocean entrant. They could be the first to enter and start up a change in the logistics industry.

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