KERS efficiency utilization and Google Maps & Bluetooth integration & EV Product Development Plan

Assignment Taken

Decide on Features (USP’s) which will be present in the vehicle and how those features will help sales. And Prepare Product development plan

Case Understanding

A kinetic energy recovery system abbreviated as KERS is a braking system that recovers the kinetic energy of a moving vehicle. The recuperated energy is stored in a reservoir such as a flywheel or high-voltage batteries for subsequent later when required. Conservation of natural resources has become a need in today's society, especially in the realm of renewable technologies, in a world where virtually all of its fuel is being depleted. A large chunk of energy is wasted in a vehicle during deceleration or braking. With the introduction of regenerative braking, this problem was overcome. It's a technique for recovering or restoring energy lost while braking. Automakers still need to overcome some hurdles with respect to Electric Vehicles. Issues like limited driving range, charging time and lack of charging infrastructure continue to trouble. KERS is a type of regenerative braking system which has the capability to store and reuse the lost energy when brakes are applied. This in turn can resolve the above stated issues as well. Thus, developing electric vehicles to meet the demand of reducing energy consumption. Google Maps displays road layouts, city and town locations, state borders, geographical features, restaurant reviews, and satellite photos. The Street View viewpoint, provided by Google, allows you to see residences, shops, and places of interest from the perspective of a vehicle. Indoor maps of certain airports, museums, and other institutions are also available on Google Maps. Having them integrated along with Bluetooth connectivity can help in bringing a fuel and time efficient technology enabled vehicle in the market. For Product Development We plan to develop 2 wheelers with the model name SVG 1.0 (SAVAGE 1.0) at a competitive price in the market along with passenger cars (MELO 1.0). Both of these products will be the flagship EV products to be launched by the company. We look forward to develop them by implementing a mechanism where they consume less power, are more fuel efficient. These vehicles will also have additional features like smart navigation deployed through Google Maps and Bluetooth

BCS Solution Summary

The kinetic energy recovery system based on flywheels is a possible solution. In theory, a flywheel is nothing more than a wheel on an axle that continuously spins to store and regulate energy. The amount of energy that a flywheel can store is determined by the weight of the flywheel and the speed at which it rotates. As a vehicle brakes, this kinetic energy recovery system stores energy and recycles it as the vehicle accelerates again. The KERS was originally created for Formula One race vehicles. The recovery system has the potential to be the next big thing in terms of fuel economy. The space occupied by the speedometer will now be replaced by a digital screen that will have google maps that will help one navigate and reach destinations even when roads are unknown. The speed, charging left and other allied details will also be displayed on the same screen in a small column. For Product development plan : The process of new product development will be divided into 8 steps namely: Idea Generation Idea Screening Concept development and Testing Marketing strategy development Business analysis Product development Test marketing Commercialization

Solution

KERS:

Energy cannot be generated or destroyed, according to the law of conservation of energy, but it may be constantly transformed to other forms. That implies that when a vehicle wishes to slow down, all of its energy must be transferred to other types of energy. When a vehicle brakes, the energy is often converted to heat and sound energy, which is wasted for the car and its driver. KERS' function is to capture a portion of this energy and repurpose it as extra horsepower in the car, giving the driver a performance boost.

KERS was first deployed years ago for Formula 1 cars. The then president of the FIA, the regulatory body for Formula One racing, had pushed the drive for Formula 1 teams to integrate KERS into their vehicles. His motivation was to improve the public perception of Formula One's environmental stewardship. The development of KERS was an attempt to dispel the sport's bad image as a polluter of the environment. Many road vehicle manufacturers were beginning to offer hybrid cars that employed a similar idea to gather and reuse energy at the time of its debut, thus the concept of KERS was one that the general public could easily grasp and enjoy.

However, for the rival teams, adopting KERS offered the drivers the ability to get more acceleration when they needed it most. In fact, several of the teams vying for the constructor’s championship were so persuaded of the benefit of KERS that they altered their vehicles mid-season to stay competitive in the title battle.

Flybrid Systems was the first to create the mechanical implementation. The device employed the braking energy to turn a flywheel, which functioned as a reservoir for this energy, in order to capture it. The redelivery of energy is similar to that of the electric KERS implementation in that the revolving flywheel is connected to the car's wheels and offers a power boost when needed. Because there are fewer energy transfers, the mechanical implementation of KERS is known to be more efficient than the electric equivalent. A similar technique can be used for electric vehicles for energy efficiency.

Google Maps and Bluetooth integration:

When travelling along unknown routes, a huge number of individuals wind up wandering and asking roadside people for directions. It may be good to adapt the car to address such difficulties so that people do not have to worry about remembering routes. Improved voice navigation, bespoke routes, shortcuts, and additional landmarks are all available on Google Maps for better orientation while going on two wheels rather than four. This particular set of characteristics will be directly applicable to the EV.

 

Product Development -

Idea Generation: This will involve understanding consumer preferences and doing industry research. After doing a details analysis an idea that better serves can be carved out. The EV with additional features can be an innovative way to grab eye balls and in turn scale the sales growth.

Idea Screening: The idea must be feasible and therefore need to be screened. This step would involve checking out for the requirements like resources, machinery and people. We will also have to check if the idea can help achieve the end goals. The constraints will also have to be kept in mind and the idea will have to be screened accordingly.

Concept development and Testing: We now need to take idea further by developing a concept. Here, the concept here can be having a EV that is integrated with features and the response and usability is yet to be tested to check if it really helps.

Marketing strategy development: The next step would be planning out a go to market strategy in place. The medium of communication will be hybrid: offline as well as online to attract more prospects. Designing campaigns and advertises that help catch more eye balls will be a primary objective. This will help attract more customers that try out the new product and buy more later.

Business analysis: We will have to keep an eye on key metrics like sales per week, the potential leads, converts of a campaign, trends around, etc. These insights will help us better out product and marketing strategies to scale further growth.

Product development: To sustain and maintain the market share we will have to look for continuous innovation. The basis for the same would be the analysis reports. We can also deploy feedback methodologies to better understand our consumers.

Test marketing: The marketing campaigns once deployed need to evaluated to check if they are fetching the desired results so that they can be improved further. There can be various testing parameters for the same.

Commercialization: Once the initial desired results are achieved. We will further aim to commercialize the product. This growth can be achieved through expansion of the market share. Attracting more prospects, increasing production and creating a need for the same, betterment of supply chain, new and disrupting ideas of marketing, distribution across regions and geographies can be done.

Conclusion

KERS efficiency utilization for energy conservation and Google Maps & Bluetooth integration to improve performance will be implemented in EVs. For Product Development - The SVG 1.0 and MELO 1.0 will b developed according to the product development plan. Each of the products after initial design and testing will be launched in a Tier 1 city preferably Mumbai where customer response will be tested and attempts to scale sales growth in the city will be made. Simultaneously a marketing strategy will be deployed to reach audience and create awareness about the brand. The business growth will be analyzed on daily, weekly and monthly basis that will reap useful insights for betterment. The products will be further developed taking into consideration the customer responses, preferences and satisfaction level. At a later stage the 2.0 versions of the vehicles will be launched. Once the business is established in few more Tier 1 cities then the commercialization phase will be initiated.

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