GO GREEN , GET ELECTRIC

Assignment Taken

Business Case Scenario 02- “SPRINT ONE”

Case Understanding

India is having a vast scope of renewable energy. One of the sectors is Automobile. Automobile sector has taken several giant steps in this direction around the world recently but Indian market is still at an infant stage. As compared to other countries, the market share of electric vehicles is extremely low in India. This document aims in making more electric commercial vehicles in India as Government target for 30% adoption of electric vehicles by 2030.

BCS Solution Summary

The solution proposes that we have to make electric two-wheeler, three-wheeler and commercial vehicles in India by producing less the vehicles which runs with the help of fuels, as it is both cost effective and hazardous for the environment. Our team is supposed to make electrical vehicles for which we have allotted the personal fund of Rupees 46Lacs and additional fund we can take as loan of Rupees 60Lacs. By using the resources available to us, we have to make the vehicles which will be eco-friendly. We can further expand our company by producing the charging stations, making the components like batteries and other parts of our vehicle.

Solution

On average, Salesforce helps our customers boost their sales by 37%. But the benefits of Salesforce CRM for small business don’t end when you make a sale. Customer service benefits, too. Our solutions help to build stronger relationships with your current customers, win new ones, and accelerate business growth. And intelligent marketing automation helps you focus resources on the tasks that really add value, while a common platform for all your data helps to build strong relationships across all your channels, including social, Web, email, and customer call center.

 

OEMs should also give dealers incentives to increase the number of test drives, which would expose more customers to the new technology. OEMs could, for instance, encourage dealers to reach out to target groups, such as taxi companies and mobility providers, to get additional prospective customers behind the EV wheel. Finally, OEMs should ensure that all showrooms prominently display the entire EV portfolio (including wallbox and charging solutions) and that customers can explore them with digital tools.

 

EVs are more efficient. Up to 80 percent of the battery energy powers the vehicle, compared to 14% to 26% of the energy from a gasoline-powered car.

 

Many electric car models have additional desirable features such as park assist cameras, high resolution intelligent displays, touch-screens, 30 minute rapid charging capability, automatic wipers and lights, funky design and environmentally friendly components.

 

Beyond rapid acceleration, Eco Electrical is also known for itslong range battery electric vehicles. Range e defined as the distance a vehicle can travel without needing refueling or recharging e is a performance attribute that some have argued shows electric vehicles could follow a disruptive path and. This is because range has generally been a limiting factor for electric vehicles, and of great concern to customers.

 

Figures for Marketing:-

Advertisement on T.V – 2,00,000/Yr
Advertise on Hoardings – 1- Mumbai 25,000 (5 hoardings), 2- Gujrat- 20,000 (3 hoardings) , 3- Bangalore- 65,000 (3 hoardings).
Car Expo – 1,50,000
For test driving – 40,000

Conclusion

From the above view we will produce an effective and affordable electric vehicles for reaching the government goal of 30% electrification of the commercial vehicles by 2030. Heads of the departments have given their ideas for our company for next 5 years and after a year we will also try to expand our start-up by manufacturing more and more vehicles.

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