Head of Marketing Department Submission BCS
Business Expansion Strategy for ‘SELCO INDIA’
Submission Date & Time: 2019-03-24 05:01:05
Event Name:
Solution Submitted By: Varun Dave
Assignment Taken
Case Understanding
BCS Solution Summary
Through our action plan we expect 'SELCO India to grow 11x in net income and 3x in customer reach. We suggest a 3 tiered strategy of Market Expansion, Market Development, and Product Development as our marketing solution. Our plan will add some 8,40,000 new customers and 60 new ESCs by 2025.Solution
Expansion Strategy
- Market Expansion: Target existing market (Karnataka) through existing products
- Market Development: New Geographies (Bihar, Tamil Nadu) through existing products
- Product Development: New products customized for existing and new geographies
Target Audience: Consumers, Influencers like Village heads, Initiators like Self-help groups, Institutions such as schools and hospitals
Promotion Strategy: Major focus on personal selling and direct marketing but a due commitment to Advertising and PR as well.
New Products: Focus on farming equipment, cooler and fans, solar boats for coastal people, etc.
For more details please follow the attached file.
Conclusion
Attached File Details
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